Category: 
May 22, 2009
With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don’t get it.
There’s a certain number of the “don’t get it” crowd who will invariably take an outright aggressive posture and make a statement like this…
“Twitter is a waste of time. Who cares what you had for breakfast?”
Many on Twitter will hem and haw about the content of the question, almost embarassingly stating that most tweets do not focus on the more mundane aspects of our lives.
However, I feel it is important to tackle the question head on without embarassment. In fact, I’ll go out on a limb and say that the more mundane tweets are actually critical to building a successful Twitter following, and leveraging that following for your business.
Allow me to make my case.
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