Category: 
August 3, 2009
I’ve been talking about social media a lot lately and one of the questions that comes up time and time again is how effective it is.
It’s not an easy question to answer.
Ask me how effective an AdSense placement is and I can open my AdSense journal, look at the stats and tell you exactly how much extra I earned when I moved an ad unit on that page from here to there. I’ll be able to tell you the click-through rate, the price per click and the effect of the change on the page’s eCPM.
Horaayy..there are 7 comment(s) for me so far ;)
How can you measure your impact and success in social media?
http://www.youtube.com/watch?v=MpIOClX1jPE
That’s media brian washing and multi level marketing. The concept is rather out dated. Popularity is measured through unbiased and neutral consensus. Review, feedback and analytical analysis with periodic status reports is best.
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wow… i can’t believe i just spent the time to watch that video. i must have no life… but anyways…
ratings? comment boxes? idk? i think its just general popularity…
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I have absolutely no idea what that was!
I suppose if you get good feedback, you’re doing something right.
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Give people what they want!
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The best way to measure the impact and success is to use all of the tools of internet marketing. Web Analytics is the most important in my opinion. If you are using social media to drive traffic or increase awareness you need to see if your traffic is spiking and where that traffic is coming from. If you goal is just to spread awareness and branding then it is harder to measure.
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http://www.garrettmscott.com
I don’t even know where to begin with this..
An easy way to tell if social media is having any sort of impact is by checking your analytics program. See if the social media websites in which you are promoting to is referring any sort of traffic to your website. If traffic is the most important metric to you, the more amount of traffic you are receiving from these social media sites (i.e. Digg, YouTube, etc.) the more effective your campaign is.
If you’re using Google Analytics and wish to see exactly the traffic that your promotional efforts are referring you can utilize this simple tool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578. Just fill out the fields with the appropriate data to generate a tracking code at the end of your URL. Promote the new URL to wherever you wish and when you check your traffic sources you’ll see the data field as the referring traffic source.
You can also monitor comments relating to your submissions. If there are various positive comments relating to a submission that you are implementing than it is a success and vice versa.
There is also the obvious of seeing an increase in sales from the start of your social media campaign.
Lastly, our company, Prime Visibility, has created a social media buzz metric that actually measures your total social media presence in relation to your competition. We take various high level and niche social media websites and calculate the number of links, comments, votes, views, front page submissions, friends (for social networking sites), among other metrics relating to your website and apply a weight to them. If you’re interested in seeing this metric, you can contact me using the e-mail in the source section.
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mailto:primevisibility@ymail.com