Famous Entrepreneurs

Positioning (positioning) by product category is the product positioned as a leader in the product category. Product categories can be grouped in categories of drinks and food, categories, household products, a category of drugs, personal care category, the category of personal equipment, appliances category, the category of communication and information technology, automotive category, the category of banking and finance, transportation category and so on.

In the category of food and beverage sub-categories are still there, such as cooking oil, biscuits, instant noodles, peanuts, soy sauce, flour, chili sauce, margarine, packaged liquid milk, milk powder, bottled tea, tea in non-bottle packaging , tea bags, green tea, coffee powder, energy booster drinks, fruit drinks, isotonic drinks, jelly drinks and so on.

Bimoli using positioning based on product categories, namely categories of cooking oil with the slogan “Perfection Cooking Oil”. Bimoli tries to present the best oil quality by processing six stages, ranging from the removal of the sap, cleaning oil colors, removal of free fatty acids, purifying aroma, the formation of the solid fraction up to separation and the fraction of oil. Also has content including Omega 9 which serves to keep normal cholesterol levels. This positioning strategy makes Bimoli as Top Brand categories of cooking oil in Indonesia.

Sariwangi teabag also positioning based on product categories, namely categories of tea bags with the slogan “Tea to be shared not to be served”. Sariwangi not just making tea for her partner as a routine and obligation, but Sariwangi inspire women to use “tea moment” as a means to share and communicate in both directions. Positioning strategy does this cause Sariwangi emotionally close to their customers, so as to become Top Brand categories of tea bags in Indonesia.