The people behind Twitter were incredibly lucky. They weren’t lucky because they had a great idea.

They weren’t even lucky that no one else had thought of their idea before them.

They were lucky that the system took just two weeks to build.

My staff and I get together for regular brainstorming sessions. We toss out ideas left, right and center. By the time we walk out of that room, we’ve got a white board filled with great concepts any one of which could bring in a steady stream of bucks.

When I was working on Click Here to Order, I had a problem. How could I describe all of the accomplishments achieved by the people I was interviewing? Although each of the marketers I spoke to was usually best known for creating one unique model, which they were now sharing with others, almost all of them had hugely rich pasts as well.

There’s a rumor going around.

It’s growing. It’s dangerous.

And I think I may have encouraged it.

People are starting to believe that Twitter is a sales tool. They see the site as a valuable resource that allows them to broadcast their sales messages and land new deals.